Hello unicorns,

A few weeks back I had the opportunity to work with Givenchy in New York on producing this short bit for the launch of their new lipstick Black Vinyl. I’m really excited for you guys to see the entire project, but I’m also pretty stoked to tell you about this magical piece of makeup. They wanted to highlight three very different girls and looks and built these crazy fun sets to match each of our personalities.
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At a first glance Black Vinyl looks very dramatic with its black consistency as you unveil the tube, but once you apply it does something crazy. The lipstick comes in one shade, but it reacts to the PH balance in your skin, therefore creating this custom shade that is different on every girl. I LOVE the sheer finish combined with its moisturizing properties. It’s like a custom lip stain that keeps your lips moisturized with a slight color. I definitely recommend trying it and seeing how it reacts to your skin. I noticed on some days it turns out more pink and on others more purple, it’s really fun!

Cheack out the campaign we shot in New York alongside a very talented crew amd let me know what you think!

Thank you so much for reading and hope you’re having an incredible day!


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